Evaluation task 5 - How did you address/attract your target audience?

Paragraph 1 - This attracts our audience as it highlights that our film specializes in British film making and that the only films we produce are of a high quality star rating

Paragraph 2 - The use of the girls handwriting and the purple font attract a female audience due to connotation of love and femininity

Paragraph 3 - The kiss attracts an audience as it is widely used in teen angst films, such as Angus, thongs and perfect snogging but also as it connotes love and romance, something widely seen and expected in teen angst films

Paragraph 4 - Having the alarm clock ringing shows that she is just a normal girl with a daily routine. This will attract the audience as it portrays realism and makes Madison more relateable. This would show personal identity for the audience

Paragraph 5 - The note from Madison's mum is something teen girls are used to seeing if their Mum has to tell them something. This will make them portray Madison as a character that they are similar to.

Paragraph 6 - This is an iconic scene shown in many teen angst movies so therefore the target audience would expect to see something similar in this film. This is also something girls experience often as they have to try to decide what to wear, it also suggests that madison cares alot about her appearance and teen girls would empathize with her as they do too and want to fit in with the trends.

Paragraph 7 - The pink fonts connote the femininity of the teen girl (Madison) which will therefore attract the audience as it is stereotypically associated as a female colour and is used in many teen angst films such as 27 dresses and mean girls.

Paragraph 8 - Seeing the front of the school attracts the teen audience as they can relate to the age of the characters and therefore will feel more emotion towards these characters.

Paragraph 9 - The use of the sporty group of boys shows the audience different social groups. This group is a stereotypical group seen in many schools and therefore teen girls expect to see this in the film.

Paragraph 10 - The iconography of the lockers show the audience that it is a real school and represent this. This makes it realistic and sets the scene so the audience can imagine and relate to this

Paragraph 11 - A mid shot of the door being flung open shows the first bit of drama in the movie, the audience will be intrigued to see the narrative and will want to continue to see more.

Paragraph 12 - The group of girls moving out of the way when the trio of antagonists walk through the door show the authority they hold. The audience will want to see this as they want to know the backgrounds to these girls story.

Paragraph 13  Amber waving and greeting Dylan shows her crushing on him. Stereotypically it is expected that the mean girl and the popular boy are together and like each other. This happens in both teen angst films and in real life situations, therefore the teen audience are looking out to see this and will therefore want to watch it to see what develops.

Paragraph 14 - Dylan helping Madison and their conversation when they first meet each other shows the audience the start of their relationship. This is a stereotypical relationship in teen angst films, such as High school musical and the audience enjoy seeing this as they aspire for this situation to happen to them

Evaluation 4 - who would be the target audience for your media product?

This is an image of the target audience we have aimed our film towards. We think that the audience of our film will mainly be females and we think that they will be between 14-16 years of age, which is why our idea of the target audience member is 15 years of age.

We think this audience member will come from a British background as this is a British made, low-budget film so it is not likely to spread globally so people in other countries may not see it.

The target audience we have aimed our film towards will still be in secondary school studying their GCSE's which could mean they are on no income, however they also may have part-time jobs to give them some income, which is still likely to be very low. One of the jobs they might have at this age is a waitress in a local restaurant which is why we have suggested this in our image of our target audience.

Psychographics

The personal characteristics of our target audience show what they are like, it is important to consider this as it suggests what types of young girls this film will appeal to and will want to go and see it, as not all 15 year old girls will enjoy going to see films like this due to personal preferences.

We thought that the target audience of our film would have quite an outgoing personality and would probably be quite popular, she would also care about her appearance and follow trends, however she would have positive attitudes towards school and ambitions to go to university. She would  be very materialistic and care alot about making sure she is as up to date as everyone else is, however this is where she could relate to Madison in our film as Madison wants to be liked and therefore moves to the mean girls. This will make the film even more appealing for them. Teen angst films normally include mainstream, chart music which makes young girls want to watch it, we have tried to include music like this in our film that sounds like what is in the charts as we think this is what our target audience would want to hear.

As we have highlighted our target audience to have a part time job we think this film could be watched at the cinema as this is the sort of thing teens will spend their money on as they enjoy doing this. However our target audience will use social media sites such as twitter so we will make sure there are pages for our film on them so that a hype will be created in order for the target audience to want to watch this film. If they do not go to the cinema to see this film they are likely to use streaming and film sites such as netflix, so we would want to put our film on here for them to watch.

Evaluation 3 - what kind of media institution might distribute your media product and why?

Who would distribute your film?

Film 4 would distribute our film because they often produce and distribute small British independent films. These include films that are low budget. They are part of a bigger cooperation which is Channel 4. This gives us the chance of our film being promoted on TV and a large audience seeing this as Channel 4 are a big corporation. 

What else have they done?

There are 2 teen angst films that film 4 have produced, “Crush” and “Very Annie Mary”. These films are similar to ours as they are low budget, British, independent films. Another film that Film 4 helped to produce and distribute is “The Selfish Giant”. This film was very successful and was nominated for many awards. 

What is the USP of your film? The Unique selling point of our film is that it is a British made independent film that follows the stereotypical American style of the teen angst genre. This will be appealing to a British teen audience as it is more realistic and relatable to them than an American teen angst film would be. This means there is a gap in the market for a film like this as teenagers want to be able to relate to the films they watch. 

What marketing methods would they use? How will this target your audience? Marketing methods they would use would include technological convergence by creating pages for the film on social media websites, such as Facebook and twitter. These pages will provide a place for fans of the film to share quotes and other parts of the film onto their own pages. This would spread hype about the film as these peoples friends would see this and then want to watch the film to see what it is all about.

The use of the social media sites will also appeal to the teens as they are recently new to these sites and use them to catch up with their friends regularly; therefore they are well used and will be seen often on them.

We would also use posters and trailers to market our film as well as using synergy by teaming up with the well-known cosmetic brand, along came Betty, to create products that represent our film. These products will include nail polish’s, eye shadow, lipsticks and mascara. We will create different ranges of make-up, personalised for teen’s favourite characters. This will include ‘Amber’s range’ of products which will be called ‘along came Amber’ and will include a bright pink nail polish, pink eye shadows and a pink lipstick to represent Amber’s favourite colour which she often wears so fans can make themselves look like her. We will also release ‘Madison’s range’ of makeup which will be called ‘Along came Maddy’ and will include more neutral colours that are more subtle as this is the look Madison has portrayed through the film. The company will also release a range of shower gels and bath bombs related to the film that represent different parts of it. These products would be good quality yet cheap. We chose this company as the colours they use on their products are pinks and purples, which match the colours we have used in our film to relate to the teen angst genre.

The price of these products is essential as our demographic target audience suggest that they have part-time jobs but will be on very low income due to still being in school. Therefore using this popular brand shows that it is good quality products, however for an affordable price that the young teens will be willing to pay.

Where would you see marketing material? Why? The posters created for our film would be seen in social areas such as shopping centers and cinemas as our target audience are known to visit these places regularly and therefore will see our poster many times. The trailer we created would be the main source of marketing as it would be uploaded to YouTube and then linked to other websites such as Twitter and Facebook which can then be shared again on to personal accounts. This is a form of technological convergence as these websites can be viewed on many platforms like tablets, phones and laptops. These trailers would also be seen on TV and specifically channels which show similar films to ours as it will help increase our target audience.

What sort of info would be on posters and trailers? Why? On the posters and trailers for our film we would want the release date to stand out because this is the most important information as it tells the audience when they can see our film. Other information that we want to be seen would be the rating given by reviews, actors that star, the title of the film and the production company as all of these may influence someone to see our film. 

When would they release your film? Why? The film would be released during the summer holidays around June or July as this is when our teenage audience would have the free time to go and watch our film as they are on break from school and the six weeks gives a large time period to give people the chance to go see it. It’s also when groups of friends would be able to go maximizing the amount of people paying to see it. The genre of our film is teen angst which usually is linked to positive and cheerful and sunny days which we would want replicated throughout our film which would be found in the summer period instead of releasing it around November/December time in the winter. We would release our film in the summer so if it was to be released on DVD it would be scheduled for the Christmas period, meaning more hype and more DVD purchases. We would also benefit from releasing the film after specific film festivals so the film will have awareness and have hype.  

Which Cinemas/festivals would it be shown in? why? 

Particular festivals we would show our film at would be both small independent festivals as well as well-known film festivals around the UK. Examples include the UK film festival, the Cambridge film festivals where the film would just be screened and larger film festivals such as the London Independent Festival which is more competitive.

Our small independent film would be screened in CURZON cinemas which show small, unique independent and foreign films which are based around London, which is our demographic location for our target audience.