So far i feel the most productive method of promotion is the official trailer with over 16 million views in less than 2 months, the official Hunger Games channel also have released 3 other short videos of the film each reaching a minimum of 3 million views.
Another method i feel may impact the film is that the famous singer Lorde has sung a track for the Mockingjay soundtrack potentially bringing a larger audience to the film.
The main character Katniss Evergreen also has appeared on the front cover of Empire magazine one of the most famous film magazines in the world, the feature promotes and criticizes the film both giving extra publicity and attention to an audience that may not have initially went to see the film giving them a mass audience.
The posters you see above are the two official poster releases of the film, they are both quite dark suggesting mysteriousness and the use of fire in both connotes some sort of danger or panic, both posters feature the date of release and title of the movie, the top poster does also feature a list of characters and distributors ect and also a slogan for the poster 'The courage of one will change the world' i am not yet sure if this slogan is being used across all promotion or not.
I also found two websites; Heat World and Yahoo movies launching a competition to win tickets to the premiere, the Yahoo movies site states 'Yahoo Movies and Lionsgate UK have teamed up' this suggests to us automatically the film plans or partnering up with other companies.
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